In the press
Media & Articles
Alongside my work in finance, I've built a content platform that reaches millions and has been picked up by major publications — combining creativity with data-driven instincts.
Press & media coverage
The Washington Post
News & MediaWhy the Gen Z stare has every generation talking
Featured for viral trends and personal branding strategy, particularly the 'Gen Z stare' phenomenon that sparked conversations across generations.
Read articleBusiness Insider
BusinessListen up, millennials: We asked 7 Gen Zers what they think about the 'Gen Z stare' debate
Coverage of viral content and Gen Z trends, featuring insights on the generational conversation around the 'Gen Z stare' trend.
Read articlePeople Magazine
EntertainmentWhat Is the Gen Z Stare? All About the Facial Expression 'Generationally'-Dividing the Internet on TikTok
Featured for viral trends and social media impact, exploring the 'Gen Z stare' phenomenon that divided the internet on TikTok.
Read articleDaily Mail
LifestyleCollege student who was pre-diabetic details how she lost 40LBS in just FOUR months — and still ate fast food
Featured for sharing a personal health journey and weight-loss transformation, with an authentic and relatable story.
Read articleContent creation
Since June 2023 I've created content on TikTok and Instagram, building a community of 25,500+ followers around personal branding, Gen Z culture, career insights, and lifestyle. Strategic planning plus authentic storytelling turned trends like the "Gen Z stare" into viral moments picked up by major outlets.
Content strategy
- Data-driven content planning and optimization
- Trend identification and viral content creation
- Personal branding and authentic storytelling
- Community engagement and relationship building
Brand partnerships
- Negotiated and executed 14+ inbound brand deals
- Strategic partnership development
- Campaign performance tracking and analytics
- Long-term brand relationship management
Let's collaborate
Content collaborations, speaking, or media features? I'm open to partnerships that fit my values and audience.